The Roseco Press
Space in The Tewksbury
is always limited. Getting your news out to our readers is
important. Ordinarily, each issue has a maximum of only 12
which is short enough for readers to leaf through The Times as soon as
they receive it, noting the stories of interest to them, rather than
setting it aside to wade through “later” (which can mean
“never”). We attempt to keep all articles short and to the
while highlighting the most interesting aspects. The maximum
length for any
in a print edition is about 350 words — enough to cover the important
facts and spark interest. Longer versions of articles can be
posted online, so feel free to send more information, just keep in mind
that articles for the print edition will be edited for the space
available. If you can send a shorter, just-the-facts version,
a longer, in-depth version, we will have options in editing (sometimes
there’s an extra line where we could supply a little more detail if we
have it). If in doubt, go a little longer, but remember we
Okay. So what should you include? Here are some
guidelines, based on the type of information it is.
editorial style is to put things in the third person (they/their, not
we/our). Also, remember that this is news,
conversational-sounding phrases may evoke a friendly feeling, but they
don’t convey information. It’s best to stick to the
formula of giving the Who, What, When, When, Why, and How.
– Include the name of the sponsoring organization
and the names of any specific people involved.
– What is the event, or activity being announced?
is a special name for the event, indicate that with quotation
marks. Is this a spaghetti dinner, or is it the annual “Clean
Plate Club Spaghetti Dinner”?
– On what date, and at what time will the event be
Are there multiple parts to the overall event? Does the band
at a specific time, although people can come and go throughout the
day? Or, if the activity already took place, when was
The exact date may be less important for reports of events that already
took place, but it may be an annual event that you’d like to get people
to next year, or important in some other way (National Children’s Book
What is the street address of the location the event will
place? More and more, people want an address (including Town
Zip Code) they can punch into a smart phone map app. This is
especially useful for stories we put online, as we can include a link.
– It may be obvious, but is this event a fund-raiser for your
church, school group, fire company, or other organization?
nice to clarify that “proceeds benefit X,” especially if there is more
than one sponsoring organization, or if proceeds will benefit a third
– Is it
important or interesting for people to know how the event will
unfold? For instance, does a mix-and-mingle hour precede
or does an auction or lecture follow dinner? Also, is there
admission fee (or suggested donation)? If so, how much?
And how do people get tickets or make reservations?
your organization is soliciting funds for your annual appeal, make sure
people know who/what your organization is, how to make a contribution
(checks payable to . . . ? and where to send them), and whether/how
much of donations are tax-deductible. (Of course, you’ve
checked with your legal/accounting professional to determine your
particular tax status.) You might also want to consider
having The Tewksbury
do a fund-raising Insert for you, which can include an appeal letter
that can be folded for return with a check, or a business-return
envelope. Please ask us about what design and PR services we
Letter to the Editor
See our Letters
full details. Essentially, Letters are not edited in any way;
longer letters are posted online; defamatory letters are rejected in
A Word About Deadlines
The deadline for any issue of The
is always the 15th of the month before publication — e.g. January 15th
for the February issue. This applies to all content, Notices,
Letters, Advertisements, Inserts.
Obviously, if something comes
in last-minute (especially an ad) it will have less chance of being
included. Not so obvious is that sometimes several important
notices come in last-minute which requires significant re-editing and
changes to layout in an attempt to give every organization the coverage
that their event deserves. This can lead to less-than-optimal
editing. If we knew in advance that there would be demand for
four more ads, three more notices, and a Letter, we could make the
decision to add additional pages. Unfortunately, this
can not be made on the day of deadline — at that point, we simply do
not have the time needed to coordinate with potential advertisers who
had been turned away, not to mention waiting for ad artwork.
when items come in last-minute, there may not be time for us to contact
you with questions, or for you to make corrections.
Our aim is to have The
reach people’s mailboxes by the first day of the month. We
no control over the actions of the US Postal Service, on whom we rely
for delivery. For this reason, we stick to our deadlines and
all we can to facilitate production and mailing. Some times,
though, delays happen.
We always recommend that if your event
will occur in the first week of the month, it is best to send us
information for publication in the previous month’s issue.
example, the 4th of July picnic is taking place on Saturday, July 5th,
send us a notice about it by May 15th, for publication in the June
issue of The Times.
only will this sidestep any possible delay in delivery of the July
issue, but, realistically, anyone who receives notice of an event
happening in a few days will likely not have time to plan to attend.
from our readers are encouraged. All Letters to the Editor
express the opinions of the writers, and do not represent the views of The Tewksbury Times,
or The Roseco Press.
Letters are presented as written: The
believes it is important for readers to see the comments of their
neighbors free of editorial changes. For this reason, we ask
writers be as brief as possible. In the event that we receive
letter or letters of great length, the complete text will be posted on www.TewksburyNJ.com
than being edited, any letter with libelous or defamatory content will
be considered unprintable in its entirety. Letters must be
submitted with name, address, and phone number; anonymous letters will
not be published.
Current advertisement rates are available here,
if you just want an idea of cost. For more details, contact
request full information. We can work with artwork from most
graphics formats; generally, whatever format the ad was created in is
the best format to send. An additional .PDF file is helpful,
.PDF tends to be less prone to translation problems from one computer
system to another.
We usually recommend that advertisers run the
biggest ad they can afford to run for multiple months. In our
opinion, a small ad run consistently for six months will make a better
impression on readers than a half-page ad run once. People
to do business with local businesses they perceive as stable, and a
steady presence in their minds helps establish that
Plus, as The Tewksbury Times is 100% funded by advertising revenue,
readers appreciate that our advertisers support a service they enjoy.